About us

YOURSTRATEGIC PARTNER IN BRAND BUILDING EXCELLENCE.

At The Catalyst, we specialize in elevating brands through strategic brand relations and compelling narratives that forge genuine connections.

Our seasoned team combines expertise in media relations, strategic communication, and digital storytelling to amplify your message and connect with the right audience.

Whether you’re building a brand or redefining it, we provide tailored PR solutions that align with your objectives, enhancing your brand’s visibility and influence.

Our Services

Oursuiteof brand building solutions

Media Relations

We connect brands with journalists, crafting impactful presences and managing media inquiries for coverage.

Crisis Management

We develop crisis communication plans, offering real-time support and managing narratives to protect client reputations.

Strategic Communications

We create aligned communication strategies, develop key messages, and engage stakeholders to achieve business goals.

Content Creation

We produce engaging content across formats, from blogs to multimedia, for impactful storytelling and thought leadership.

Strategic Marketing

We introduce brands to key marketing avenues and strategic partnerships, enhancing visibility and driving sales.

Influencer Relations

We build partnerships with influencers to amplify brand credibility and measure campaign impact for success.

Event Management

We organize impactful events, from product launches to press conferences, securing media attention and managing logistics.

Brand Management

We build cohesive brand identities and strategies, ensuring your brand resonates with your audience.

Thought Leadership

We position executives as industry leaders through media engagements, speaking opportunities, and published insights.

Social Media Management

We craft engaging social media strategies, create content, and manage interactions to strengthen your online presence.

Our Team

Etienne Marques

Founder | CEO

With over 17 years in communications, Etienne Marques specializes in lifestyle, beauty, fashion, luxury, and hospitality. His expertise spans PR, strategic media relations, influencer partnerships, event planning, and brand building. Etienne has advised renowned brands like L'Oréal Luxe, Bumble India, Sephora, Kama Ayurveda, Chandon, Hidesign, and HRX by Hrithik Roshan. Committed to exceeding client expectations, he delivers tailored communication strategies, press support, and marketing solutions. His team excels in influencer relations, modern writing, and personalized services, ensuring top-quality results.

Aparna Gupta

Consulting Creative Director

With nearly two decades of editorial experience, Aparna Gupta crafts content strategies and visual direction for homegrown brands, fostering authentic connections with audiences. She has collaborated with esteemed names like Just Herbs, Ras Luxury Oils, and Global Beauty Secrets and currently oversees content for Ajmal Perfumes and Daughter Earth. Aparna's journey spans writing for The Asian Age, Bombay Times, Vogue India, and Grazia, and her tenure as a beauty editor with Times Luxury Division and Verve. Her expertise in wellness and luxury beauty, shaped by work with leading brands, blends a deep understanding of both domestic and international luxury markets.

Ruchi Nayak

Partner

With 14 years in PR, Ruchi Nayak has shaped the success of global and homegrown brands. Starting at id8 Media Solutions, she managed Montblanc, Falguni Shane Peacock, and Kunal Rawal, while spearheading events like Tommy Hilfiger's 25th anniversary. At Creative Co, she launched Hinge and worked with Forest Essentials and Hopping Chef. As Account Director at Peepul, Ruchi was instrumental in launching Sephora, H&M, and Kerastase in India while building brands like Kama Ayurveda, Bumble, and HRX. Now a Partner at The Catalyst, she oversees communications, advising legacy brands and nurturing emerging ones.

Transforming

Vision into Impact